Tuesday, April 24, 2012

Stationary Package

- the printed pieces that a company utilizes for communication purposes
- When establishing a business, it is very important that all communication are well coordinated and that the message of the organization is presented consistently
- Basic package: business card, letterhead, & envelope
Business Card
 - creates an opinion of your company, tells them about your company.  Tells your mission, culture, and goals.  needs to be unique.  most important of stationary, because tells everything about the company
 - includes: logo, company name, employee name, title, phone number, fax number, email address, company address, web address
tips:
- must be "2x3.5"; margins usually .25 - .125 inches
- horizontal or vertical orientation
- check for accuracy
- check for unity...continuity among other pieces

Letterhead
 - a printed piece of paper used to send letters, memos, etc.
 - includes: logo, company name, company address, phone number, fax number, web address
 - design tips: must by 8.5"x11", vertical orientation, leave room to write letter (empty space in the middle), check for accuracy, check for unity.. continuity

Envelop
 - the packaging the contents the letter/form when being mailed (standard #10 envelop)
 - includes: logo, company name, company address
 - design tips: 9.5"x4.125", horizontal or vertical, leave room for recipient's address and stamp, check for accuracy, unity

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