Assignment 19: Research & Inspiration

I like the grid and the alignment
of the text.  

I like the emphasis but I don't like
the real pictures of the lollipops and soda

This has good alignment and is
balanced by the image.  It has
too many color though.  I like the emphasis
on the store name.

Stationary Package

- the printed pieces that a company utilizes for communication purposes
- When establishing a business, it is very important that all communication are well coordinated and that the message of the organization is presented consistently
- Basic package: business card, letterhead, & envelope
Business Card
 - creates an opinion of your company, tells them about your company.  Tells your mission, culture, and goals.  needs to be unique.  most important of stationary, because tells everything about the company
 - includes: logo, company name, employee name, title, phone number, fax number, email address, company address, web address
tips:
- must be "2x3.5"; margins usually .25 - .125 inches
- horizontal or vertical orientation
- check for accuracy
- check for unity...continuity among other pieces

Letterhead
 - a printed piece of paper used to send letters, memos, etc.
 - includes: logo, company name, company address, phone number, fax number, web address
 - design tips: must by 8.5"x11", vertical orientation, leave room to write letter (empty space in the middle), check for accuracy, check for unity.. continuity

Envelop
 - the packaging the contents the letter/form when being mailed (standard #10 envelop)
 - includes: logo, company name, company address
 - design tips: 9.5"x4.125", horizontal or vertical, leave room for recipient's address and stamp, check for accuracy, unity

Assignment 18: Research and Inspiration

I like this because of the contrast
in the colors and the font works well.

I like how this incorporated design
between the letters.  I think it needs
more color contrast.

I like this because of the contrast
between the type colors and the fonts.

Assignment 17: Research and Inspiration

This design is very simple but I don't
like how the design and text are separate.

I like the design buy it needs color.
I like how the record and the dot of
the are connected.

I like the color theme and how the
leaf in in the text, and its simplicity.

I like the fork and knife
but i don't like the color
scheme.  

Logotype

- a graphic mark or emblem commonly used by commercial enterprises, organizations and even individuals to aid and promote instant public recognition (LOGO)
- industrial revolution in 18th and 19th century lead to a boom in an advertising industry that integrated typography and imagery on the page
- 1890: US had 700 Lithographic printing employing around 8,000 people
- children's books, newspapers, and periodicals developed their own styles, expanding audience
- as printing costs decreased, literacy rates increased
- modernism became more popular in Europe and the US in the 1950s, made it easier to read, simplicity
- logos are very important area in the graphic design field and are very difficult because they must represent the companies brands and ideas, and customers must quickly recognize the company by the logo
- "Less is more" because real people are not going to stare and analyze logos, they must be able to recognize and understand the logo at first glance; simple yet creative

- 5 Principles of Logo Design
   o Simple (easily recognizable)
   o Memorable (simple yet appropriate)
   o Timeless (lasts 10, 20, etc years)
   o Versatile (works on TV, t-shirts, posters, everything)
   o Appropriate (stick with the scheme of client)

- Four color process: technique for printing in full color, the four colors are mixed to create any color imaginable. CMYK
- Spot color: method of specifying and printing colors in which each color is printed with its on ink.  Only effective when designer only uses 1, 2, or 3 colors; more expensive with more colors.

• Pantone Matching System: every color has its own number for printing

- Color plays an important role in design.  Interpretation or color may vary depending on age, country, gender, and culture.  Color selection based on target audience.
- Two or three color max; too many colors will become more expensive for client
- Combination mark: graphics with both text and artwork together; could be incorporated
- Iconic/Symbolic: compelling but uncomplicated that are emblematic of a company; conveys a literal or abstract meaning
- Wordmark/lettermark: using only the company's name or words, with lettermark using initials