Podcast #3 Principles of Design

Define principles of design?
concepts used to arrange the structural elements of a composition

What do the principles of design affect?
the expressive content, or the message or the work

What is the principle of repetition?
repeating some aspect or elemnt of design throughout the entire document: it acts as a visual key that ties your peice together; it controls the readers eye and helps keep their attention on the piece

Describe ways that the principle of repetition helps the composition/audience?
works with patterns to make a composition seen active; repeating design elements helps the viewer navigate throguh the piece; helps unify and strengthen tying together two separate parts

What are ways that you can incorporate repetition into your designs?
bold font, think line, certain bullet, color, design element, particular format, spatial relationship

What should you avoid when working with repetition?
repeating so much that it becomes annoying or overwhelming

What is the principle of proportion/scale?
the relative size and scale of the various elements in a design

What is the most universal standard of measure when judging size?
the human body

How can the principle of proportion/scale be used as an attention getter?
unusual or unexpected scale

What is the principle of balance?
disrubtance of heavey and light elements on the page

Which kinds of elements/shapes visually weigh heavier/greater? 
elephants

What is another name for symmetrical balance?
formal balance

Define symmetrical balance?
occurs when the wieght of a composition is evenly distibuted around a central vertical or horizontal axis

What is another name for asymmetrical balance?

Define asymmetrical balance?
informal balance

What is the principle of emphasis?
stressing of a particular are of focus rather than the maze of details of equal improtance

What happens to a design that has no focus?
nothing stands out

What is a focal point and how is it created?
area where the eye goes to first

How many components of a composition can be a focal point?
one

What ways can emphasis be created in a design?
sudden change in: direction, size, shape, texture, color, tone, line

What is the principle of unity?
the "wholeness" of composition

What three ways can unity be obtained?
1. put objects close to one another

2. making things similar using similar textures, clolrs, or shapes

3. direct vision by a line that travels around the design

What is the principle of variety?

What ways can a designer add variety to a design?

Why is it important to find the right balance between unity and variety?

What is figure?
a form, silhouette, or shape

What is another name for figure?
positive space

What is ground?
the surrounding are of the figure

What is another name for ground?
negative space

When a composition is abstract (has no recognizable subject) what will the figure depend on? What does that mean?
the abstract relatopnship between visual elements

Why must a designer consider the composition as a whole?

What is the principle of rhythm?
continuity, recurrence or organized movement in space and time

How is rhythm achieved?
through the orderly repetition of any element, line, shape, value(tone), texture

What three ways can rhythm occur in a design?
1. Intervals between elements, and often the elements themselves are similar in size or length

2. With a more organic , flowing sense or movement

3. a sequence of shapes through a profession of steps

How does rhythm help a composition/design?
can help deliver the message by controling the viewer's eye movement

What is the principle of contrast?
occurs when two related elements are different

How can contrast help a design?
can draw the viewers eye into the piece and help guide the viewer through it

What is wrong with having too much or too little contrast in a design?
can become monotongue and boring or too confusing

What is the key to working with contrast?
make sure the difference is obvious

What are some common ways of creating contrast?
creating differences in size, value, color, type, texture, shape, alignment, direction, and movement