Podcast #2 Color Theory

The right use of color can do what?
maximize productivity, minimize visual fatigue, and relax the body

Within the electromagnetic spectrum, which waves allow us to see color?
visible light

Describe white light?
it is equal parts of all colors in visible light spectrum

How do we see color if objects "have no color of their own"?
objects absorb and reflet colors in the visible light spectrum. The reflected color is the color that we see.

What is a glass prism?
a transparent triangular object that breaks white light into all colors

What seven colors result when white light is refracted through a prism?
red, orange, yellow, green, blue, indigo, and violet

Describe hue?
the color itself; each different hue is a different reflected wavelength

When does white light occur?
when all wavelengths are reflected back to your eye

When does black light occur?
when no light is reflected back to your eye

How color is perceived depends on what?
the type of light it is seen with

What is a color wheel?
a visual tool that shows the relationship between primary, secondary, and tertiary colors

What are primary colors? Name them?
red, yellow, and blue

What are secondary colors? Name them?
two primary colors mixed together: orange, green, and violet

What are tertiary colors? Name them?
one primary and one secondary color mixed together: red-orange, yellow-orange, yellow-green, blue-green, blue-violet, red-violet

What are neutral colors? How can they be created?
dont show up on the color wheel; have very low saturation(intensity of color) and are usually blacks, grays, whites, and browns

How can a neutral color help a design?
help put focus on other colors or to tone down overpowering colors

What are complementary colors? Name them?
colors positioned opposite of each other on the color wheel; red and green, orange and blue, and yellow and violet

What is color value?
lightness or darkness of a hue or color

What is a shade?
adding black to a hue producing a low-value color

What is a tint?
adding white to color producing a high-value color

What is saturation/intensity?
brightness of a color

What happens when you mix complementary colors together?
you create a dull tone

Describe color harmony?
a pleasing arrangement of parts(ex: music, poetry, color); Bland-viewer not engaged Chaotic-viewer can't stand to look at it

What is a color scheme?
harmonious color combinations used to create style and appeal

Describe a monochromatic color scheme?
uses tints and shades of one color, clean and elegant, easy on the eye

Describe an analogous color scheme?
uses 3 colors adjacent to each other on the color wheel, one color is used as the dominant color, the others are used to enrich the scheme

Describe a complementary color scheme?
Uses 2 colors opposite of each other on the color wheel, draws a lot of attention, works best when looking for situations where you need high-contrast

Describe a split-complementary color scheme?
Uses 3 colors(1 color, 2 adjacent to its complementary), draws attention without the tension of the complementary scheme

Describe a triadic color scheme?
uses 3 colors evenly spaced around the color wheel, offers a strong visual balance

What colors are considered to be warm colors?
yellows, oranges, reds

Describe a warm color scheme?
express aggression, excitement, and danger; strong and welcoming; will overpower other colors in a design

What colors are considered to be cool colors?
greens, blues, violets,

Describe a cool color scheme?
soothing in nature; gives impression of calm, rarely overpowers the message of a design

Why is important to consider which colors are being used within a design?
Think about how the colors are perceived; meaning of color impacts all visual communications; how color is used in our culture

Mr. Potato Head!

Color Schemes

Complementary

Triadic

Monochromatic

Analogous

Split Complementary

Andy Warhol

Research the artist Andy Warhol. Within your post, copy/paste the following questions and answer them...

Within what art genre did Warhol work?
Printmaking, painting, and cinema

Define the genre?
printmaking is the process of making art by printing designs on paper

During what years was he alive?

1928-1987

Post 2 samples of his art. Answer the following questions for each piece.

Title of the piece?

Skull

Describe the color that he utilizes. Does he use any particular color scheme?

He uses contrasting colors such as red
and purple.  There is no specific
color scheme present.

What do you notice about the artwork itself?

The red skull makes it the focus of the artwork and different colors make it stand out.

Title of the piece?

Diamond Dust Shoes

Describe the color that he utilizes. Does he use any particular color scheme?

He uses combinations of contrasting colors (blue and orange, pink and green, purple and yellow).  He has the colors scattered everywhere with many different colors.

What do you notice about the artwork itself?

The black background makes the colors of the shoes pop out more and gives more contrast to the colors.

Review Week 9

In this post, answer the following questions:

Compare and contrast vector graphics and pixel images.
Vector-based graphics are made by equations whereas raster-based images are made up of tiny squares called pixels. Vector-based images always print a quality image every time, but pixels need 300 dpi in order to have a quality print. Both techniques can be useful depending on what the client wants. For example, for designing a logo, a vector-based graphic would be best because it can easily altered in size. What resolution is necessary to print raster images?
300 dpi What resolution is necessary to display raster images on the internet?
72 dpi

Steve Jobs

In this entry post, answer the following questions:

Who is Steve Jobs?
He is a computer entrepreneur and co-founder of apple.

What company was he CEO for many years?
Apple

What did he do for the computer industry?
He created computers, portable devices to user interfaces (including touch-based), speakers, keyboards, power adapters, staircases, clasps, sleeves, lanyards and packages.  

How did this man impact the graphic design industry?

He bought and named Pixar which produced Toy Story, A Bug's Life, Toy Story, Monsters Inc., Finding Nemo, The Incredibles, Cars, Wall-E, Up, and Toy Story

Review Week 8

In this post, answer the following questions:

Why must designers pay close attention to how color is utilized within a composition?
Too much color can distract or annoy the eye but too little color will bore the eye

Why is the color wheel an important tool for graphic designers?
It helps give them a guide of primary, secondary, and tertiary colors

Find an example of neutral colors utilized within a design (hint: google poster design). Near the sample, discuss why you feel the designer included neutral colors within the composition.
The poster is mainly black and white with the exception of bright green. This makes the green stand out even more. The designer used black and white to emphasize the "BIG" and the snowboarder.

Briefly describe how we "see" the color of an object?

We see the color of an object by what colors it reflects off and what colors it absorbs. For example, an apple is red, so it reflects only red and absorbs all other colors.