What does it take to create good graphic design?
Convey information, pleasing to the eye, understanding of the elements
What is the difference between elements and principles?
Elements are compnents and priciples tell us how to organize them
Name the six (6) elements of design.
- line
- shape or form
- space
- texture
- value
- color
What can lines aid in, when alone or combined with other lines or shapes?
Readability, appearance, and messege of a design
Which lines suggest a feeling of rest? Why do you think?
Horizontal lines because the line is calm and flat…it is at rest
Vertical lines communicate a feeling of what? Why do you think?
Loftiness because it has a sense of height
What lines suggest a feeling of movement? Why do you think?
Diagonal lines because they are unstable in relation to gravity
Soft, shallow curved lines suggest what? Why do you think?
Comfort, safety, and relaxation because it remindes you of being in a comfortable bed or chair.
These lines suggest confusion and turbulence? Why do you think?
Deep and acute curves because you feel like you are being sucked in or spun around.
What element defines a specific area of space?
Shapes
What is the difference between two dimensional shapes and three dimensional shapes?
A 2D shape has width and height whereas a 3D shape has depth, width, and height
Describe the difference between geometric shapes and organic shapes?
Geometric shapes are sructered and symmetrical however organic shapes include nature, man made shapes, and irregular shapes.
What are abstract shapes?
Stylized or simplified versions of natural shapes. Example: symbols found on signs(handicapped)
Which basic shape projects an attitude of honesty or equality?
square
What do triangles suggest?
Action or stability
Circles convey feelings of what?
Protection or infinity
Describe positive space and negative space?
Positive: the are which contains all of the elements you have added to your design; ex: text, graphics, photos, etc.
Negative: the shapes around and between those objects and elements; can also be white space available for the eye to rest
What is texture?
Can be the accual texture of the design that the reader can feel or it can be implied through layers to give an image a 3D effect
Incorporating texture into a design can help do what?
Help create a feeling of depth and richness in the design
What is value?
The degree of light and datk in a design that contrasts between black and white, however it can also be used in color
What is another name for value?
tone
What can the element of color do when incorporated into a design?
Convey moods, create images, attract attention, and identify objects