How can you, as the designer, use principles of design to help compose a page?
As a designer, the principles of design can help you compose a page and help you perfect it. They will make your overall appearance look better. They can also help emphasize or hide different aspects of the image.
What are the principles of design (define each in your own words)?
Repetition: using one part of the design multiple times throughout the overall design
Proportion/Scale: the size compared to your point of view, compared to ourselves
Balance: how images are places on the design; heavy vs light
Emphasis: stressing a particular object in the design
Unity: how the whole overall design works together
Variety: small changes that make your design unique
Contrast: the difference in two similar objects
Friday, November 18, 2011
Stephen Kroninger
What kind of art/design does he produce? photo-collages and children's books
In what publications/media studios has his work been featured?
Time Magazine, children's books, Newsweek, The New Yorker, The New York Times
Post 2 samples of his art. Answer the following questions for each piece...
Was this piece published? Where?
Yes; New York Times
What principles of design were utilized within the piece? How?
Balance, proportion, variety
What elements of design were utilized?
Color, space, texture
In what publications/media studios has his work been featured?
Time Magazine, children's books, Newsweek, The New Yorker, The New York Times
Post 2 samples of his art. Answer the following questions for each piece...
Was this piece published? Where?
Yes; New York Times
What principles of design were utilized within the piece? How?
Balance, proportion, variety
What elements of design were utilized?
Color, space, texture
Was this piece published? Where?
Yes; Time Magazine Health
What principles of design were utilized within the piece? How?
variety, balance
What elements of design were utilized?
Yes; Time Magazine Health
What principles of design were utilized within the piece? How?
variety, balance
What elements of design were utilized?
Texture, color, shape
Monday, November 7, 2011
Podcast #3 Principles of Design
Define principles of design?
concepts used to arrange the structural elements of a composition
What do the principles of design affect?
the expressive content, or the message or the work
What is the principle of repetition?
repeating some aspect or elemnt of design throughout the entire document: it acts as a visual key that ties your peice together; it controls the readers eye and helps keep their attention on the piece
Describe ways that the principle of repetition helps the composition/audience?
works with patterns to make a composition seen active; repeating design elements helps the viewer navigate throguh the piece; helps unify and strengthen tying together two separate parts
What are ways that you can incorporate repetition into your designs?
bold font, think line, certain bullet, color, design element, particular format, spatial relationship
What should you avoid when working with repetition?
repeating so much that it becomes annoying or overwhelming
What is the principle of proportion/scale?
the relative size and scale of the various elements in a design
What is the most universal standard of measure when judging size?
the human body
How can the principle of proportion/scale be used as an attention getter?
unusual or unexpected scale
What is the principle of balance?
disrubtance of heavey and light elements on the page
Which kinds of elements/shapes visually weigh heavier/greater?
elephants
What is another name for symmetrical balance?
formal balance
Define symmetrical balance?
occurs when the wieght of a composition is evenly distibuted around a central vertical or horizontal axis
What is another name for asymmetrical balance?
Define asymmetrical balance?
informal balance
What is the principle of emphasis?
stressing of a particular are of focus rather than the maze of details of equal improtance
What happens to a design that has no focus?
nothing stands out
What is a focal point and how is it created?
area where the eye goes to first
How many components of a composition can be a focal point?
one
What ways can emphasis be created in a design?
sudden change in: direction, size, shape, texture, color, tone, line
What is the principle of unity?
the "wholeness" of composition
What three ways can unity be obtained?
1. put objects close to one another
2. making things similar using similar textures, clolrs, or shapes
3. direct vision by a line that travels around the design
What is the principle of variety?
What ways can a designer add variety to a design?
Why is it important to find the right balance between unity and variety?
What is figure?
a form, silhouette, or shape
What is another name for figure?
positive space
What is ground?
the surrounding are of the figure
What is another name for ground?
negative space
When a composition is abstract (has no recognizable subject) what will the figure depend on? What does that mean?
the abstract relatopnship between visual elements
Why must a designer consider the composition as a whole?
What is the principle of rhythm?
continuity, recurrence or organized movement in space and time
How is rhythm achieved?
through the orderly repetition of any element, line, shape, value(tone), texture
What three ways can rhythm occur in a design?
1. Intervals between elements, and often the elements themselves are similar in size or length
2. With a more organic , flowing sense or movement
3. a sequence of shapes through a profession of steps
How does rhythm help a composition/design?
can help deliver the message by controling the viewer's eye movement
What is the principle of contrast?
occurs when two related elements are different
How can contrast help a design?
can draw the viewers eye into the piece and help guide the viewer through it
What is wrong with having too much or too little contrast in a design?
can become monotongue and boring or too confusing
What is the key to working with contrast?
make sure the difference is obvious
What are some common ways of creating contrast?
creating differences in size, value, color, type, texture, shape, alignment, direction, and movement
concepts used to arrange the structural elements of a composition
What do the principles of design affect?
the expressive content, or the message or the work
What is the principle of repetition?
repeating some aspect or elemnt of design throughout the entire document: it acts as a visual key that ties your peice together; it controls the readers eye and helps keep their attention on the piece
Describe ways that the principle of repetition helps the composition/audience?
works with patterns to make a composition seen active; repeating design elements helps the viewer navigate throguh the piece; helps unify and strengthen tying together two separate parts
What are ways that you can incorporate repetition into your designs?
bold font, think line, certain bullet, color, design element, particular format, spatial relationship
What should you avoid when working with repetition?
repeating so much that it becomes annoying or overwhelming
What is the principle of proportion/scale?
the relative size and scale of the various elements in a design
What is the most universal standard of measure when judging size?
the human body
How can the principle of proportion/scale be used as an attention getter?
unusual or unexpected scale
What is the principle of balance?
disrubtance of heavey and light elements on the page
Which kinds of elements/shapes visually weigh heavier/greater?
elephants
What is another name for symmetrical balance?
formal balance
Define symmetrical balance?
occurs when the wieght of a composition is evenly distibuted around a central vertical or horizontal axis
What is another name for asymmetrical balance?
Define asymmetrical balance?
informal balance
What is the principle of emphasis?
stressing of a particular are of focus rather than the maze of details of equal improtance
What happens to a design that has no focus?
nothing stands out
What is a focal point and how is it created?
area where the eye goes to first
How many components of a composition can be a focal point?
one
What ways can emphasis be created in a design?
sudden change in: direction, size, shape, texture, color, tone, line
What is the principle of unity?
the "wholeness" of composition
What three ways can unity be obtained?
1. put objects close to one another
2. making things similar using similar textures, clolrs, or shapes
3. direct vision by a line that travels around the design
What is the principle of variety?
What ways can a designer add variety to a design?
Why is it important to find the right balance between unity and variety?
What is figure?
a form, silhouette, or shape
What is another name for figure?
positive space
What is ground?
the surrounding are of the figure
What is another name for ground?
negative space
When a composition is abstract (has no recognizable subject) what will the figure depend on? What does that mean?
the abstract relatopnship between visual elements
Why must a designer consider the composition as a whole?
What is the principle of rhythm?
continuity, recurrence or organized movement in space and time
How is rhythm achieved?
through the orderly repetition of any element, line, shape, value(tone), texture
What three ways can rhythm occur in a design?
1. Intervals between elements, and often the elements themselves are similar in size or length
2. With a more organic , flowing sense or movement
3. a sequence of shapes through a profession of steps
How does rhythm help a composition/design?
can help deliver the message by controling the viewer's eye movement
What is the principle of contrast?
occurs when two related elements are different
How can contrast help a design?
can draw the viewers eye into the piece and help guide the viewer through it
What is wrong with having too much or too little contrast in a design?
can become monotongue and boring or too confusing
What is the key to working with contrast?
make sure the difference is obvious
What are some common ways of creating contrast?
creating differences in size, value, color, type, texture, shape, alignment, direction, and movement
Monday, October 31, 2011
Podcast #2 Color Theory
The right use of color can do what?
maximize productivity, minimize visual fatigue, and relax the body
maximize productivity, minimize visual fatigue, and relax the body
Within the electromagnetic spectrum, which waves allow us to see color?
visible light
visible light
Describe white light?
it is equal parts of all colors in visible light spectrum
it is equal parts of all colors in visible light spectrum
How do we see color if objects "have no color of their own"?
objects absorb and reflet colors in the visible light spectrum. The reflected color is the color that we see.
objects absorb and reflet colors in the visible light spectrum. The reflected color is the color that we see.
What is a glass prism?
a transparent triangular object that breaks white light into all colors
a transparent triangular object that breaks white light into all colors
What seven colors result when white light is refracted through a prism?
red, orange, yellow, green, blue, indigo, and violet
red, orange, yellow, green, blue, indigo, and violet
Describe hue?
the color itself; each different hue is a different reflected wavelength
the color itself; each different hue is a different reflected wavelength
When does white light occur?
when all wavelengths are reflected back to your eye
when all wavelengths are reflected back to your eye
When does black light occur?
when no light is reflected back to your eye
when no light is reflected back to your eye
How color is perceived depends on what?
the type of light it is seen with
the type of light it is seen with
What is a color wheel?
a visual tool that shows the relationship between primary, secondary, and tertiary colors
a visual tool that shows the relationship between primary, secondary, and tertiary colors
What are primary colors? Name them?
red, yellow, and blue
red, yellow, and blue
What are secondary colors? Name them?
two primary colors mixed together: orange, green, and violet
two primary colors mixed together: orange, green, and violet
What are tertiary colors? Name them?
one primary and one secondary color mixed together: red-orange, yellow-orange, yellow-green, blue-green, blue-violet, red-violet
one primary and one secondary color mixed together: red-orange, yellow-orange, yellow-green, blue-green, blue-violet, red-violet
What are neutral colors? How can they be created?
dont show up on the color wheel; have very low saturation(intensity of color) and are usually blacks, grays, whites, and browns
dont show up on the color wheel; have very low saturation(intensity of color) and are usually blacks, grays, whites, and browns
How can a neutral color help a design?
help put focus on other colors or to tone down overpowering colors
help put focus on other colors or to tone down overpowering colors
What are complementary colors? Name them?
colors positioned opposite of each other on the color wheel; red and green, orange and blue, and yellow and violet
colors positioned opposite of each other on the color wheel; red and green, orange and blue, and yellow and violet
What is color value?
lightness or darkness of a hue or color
lightness or darkness of a hue or color
What is a shade?
adding black to a hue producing a low-value color
adding black to a hue producing a low-value color
What is a tint?
adding white to color producing a high-value color
adding white to color producing a high-value color
What is saturation/intensity?
brightness of a color
brightness of a color
What happens when you mix complementary colors together?
you create a dull tone
you create a dull tone
Describe color harmony?
a pleasing arrangement of parts(ex: music, poetry, color); Bland-viewer not engaged Chaotic-viewer can't stand to look at it
a pleasing arrangement of parts(ex: music, poetry, color); Bland-viewer not engaged Chaotic-viewer can't stand to look at it
What is a color scheme?
harmonious color combinations used to create style and appeal
harmonious color combinations used to create style and appeal
Describe a monochromatic color scheme?
uses tints and shades of one color, clean and elegant, easy on the eye
uses tints and shades of one color, clean and elegant, easy on the eye
Describe an analogous color scheme?
uses 3 colors adjacent to each other on the color wheel, one color is used as the dominant color, the others are used to enrich the scheme
uses 3 colors adjacent to each other on the color wheel, one color is used as the dominant color, the others are used to enrich the scheme
Describe a complementary color scheme?
Uses 2 colors opposite of each other on the color wheel, draws a lot of attention, works best when looking for situations where you need high-contrast
Uses 2 colors opposite of each other on the color wheel, draws a lot of attention, works best when looking for situations where you need high-contrast
Describe a split-complementary color scheme?
Uses 3 colors(1 color, 2 adjacent to its complementary), draws attention without the tension of the complementary scheme
Uses 3 colors(1 color, 2 adjacent to its complementary), draws attention without the tension of the complementary scheme
Describe a triadic color scheme?
uses 3 colors evenly spaced around the color wheel, offers a strong visual balance
uses 3 colors evenly spaced around the color wheel, offers a strong visual balance
What colors are considered to be warm colors?
yellows, oranges, reds
yellows, oranges, reds
Describe a warm color scheme?
express aggression, excitement, and danger; strong and welcoming; will overpower other colors in a design
express aggression, excitement, and danger; strong and welcoming; will overpower other colors in a design
What colors are considered to be cool colors?
greens, blues, violets,
greens, blues, violets,
Describe a cool color scheme?
soothing in nature; gives impression of calm, rarely overpowers the message of a design
soothing in nature; gives impression of calm, rarely overpowers the message of a design
Why is important to consider which colors are being used within a design?
Think about how the colors are perceived; meaning of color impacts all visual communications; how color is used in our culture
Think about how the colors are perceived; meaning of color impacts all visual communications; how color is used in our culture
Monday, October 24, 2011
Friday, October 21, 2011
Andy Warhol
Research the artist Andy Warhol. Within your post, copy/paste the following questions and answer them...
Within what art genre did Warhol work?
Printmaking, painting, and cinema
Define the genre?
printmaking is the process of making art by printing designs on paper
printmaking is the process of making art by printing designs on paper
During what years was he alive?
1928-1987
Post 2 samples of his art. Answer the following questions for each piece.
Title of the piece?
Skull
Describe the color that he utilizes. Does he use any particular color scheme?
He uses contrasting colors such as red
and purple. There is no specific
color scheme present.
and purple. There is no specific
color scheme present.
What do you notice about the artwork itself?
The red skull makes it the focus of the artwork and different colors make it stand out.
Title of the piece?
Diamond Dust Shoes
Describe the color that he utilizes. Does he use any particular color scheme?
He uses combinations of contrasting colors (blue and orange, pink and green, purple and yellow). He has the colors scattered everywhere with many different colors.
What do you notice about the artwork itself?
The black background makes the colors of the shoes pop out more and gives more contrast to the colors.
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